Category: Perspectives
This blog category contains perspectives on the emotional, cerebral side of sustainability work.
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You’ll Love Carbon Accounting. You Just Don’t Know Yet
If you are going to pursue sustainability, you need to eliminate your greenhouse gas emissions. This is just one of those non-negotiable things if we want to stop climate change. To reduce your emissions, you need to track your progress. You can only set goals if you have a baseline. You can only celebrate wins…
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With Great Production Comes Great (Extended) Responsibility
Right now, the model of resource use is take-make-waste. Companies take from the environment and make products. Consumers use those products and then throw them away. It is a linear process, one that is well established and thus simple, with many of the major system challenges worked out to allow for basic functionality. Whoever is…
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Develop the Muscle of Imagination
Humans are amazing but also so limited sometimes. We can create absolutely life- and world-changing things, but we also seem to accept bizarre limits. You know that moment when you realized that breakfast food is a fake category? That. The whole world opens up when you can have cereal at any time of day. We…
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Truth Shining Through: Communications as Your Sustainability Megaphone
Communication in sustainability gets a bad rep despite how essential it is. This mainly comes from years and years of greenwashing, along with how much companies don’t seem to know how to communicate sustainable strategies and the fairly recent widespread adoption of reporting standards. It is, however, necessary for your company to get a handle…
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Success in the Short-Term: Using Your Land to Create Systemic Value
Even in the digital era, land holds value, and businesses have to make use of the land that they own if they want to get the full worth of it. However, too many businesses allow for dead space, and they are often highly limited by time – parking lots are just empty wastelands when no…